Setting Up A Successful E-Commerce Business

Post written by Anne Farrimond The internet is a dream come true for a lot of budding entrepreneurs. Being able to do business in cyberspace, whenever and from wherever, opens up an awful lot of options. Independent business people have been able to make a go of projects as diverse as blogwriting, counselling, and retail from the comfort of their own homes. However, don’t be fooled into thinking that e-commerce is an easy ride. The internet gives with one hand, and takes away with the other. Sure, there are plenty of advantages to operating within cyberspace – but you’re also moving into a highly volatile and competitive market, in which the attention of customers is hard to catch, even harder to keep, and their limitless options mean you have to fight hard for their custom. If you want to build up a successful e-commerce business, you’re going to need to put in some legwork. Here are a few tips to get you started: Research Your Product This is pretty basic stuff. Chances are that you already know what you’re going to be selling if you’ve reached this page. However it’s worth repeating – and it’s worth reviewing your product. While e-commerce has major advantages in physical overheads etc, you do still have to have something tangible to sell at the end of the day. If your product overheads are greater than the business you can generate, you need to rethink your strategy. How will you know? Well, in all fairness, a lot of it is guesswork, risk, and confidence – but a little market research never hurts. Scout around...

MIT Providing Free Online Courses on Game Design

MITx: Design and Development Courses Want to learn how to build and develop the newest educational technology? MIT is now offering an active 6-week free course that culminates to a KickStarter Project upon your completion. There are no tests, no grades, but rather a large more complex group project where you and your team, will develop a new educational technology towards the end. Great opportunity to learn at home and while receiving an ivy league eduction from...
Facebook Launches Local Awarness

Facebook Launches Local Awarness

“With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach. We think they’re the best way for local businesses to reach people near them, and the best way for people who use Facebook to discover more useful things in their area.”...
YouTube SEO Search Engine Optimization Tips

YouTube SEO Search Engine Optimization Tips

Did you know that YouTube is the second largest search engine in the world? That it is an extremely important and highly underutilized tool for businesses. Is your business using YouTube? Does your company have videos online? Worse does your competitors have videos, but you don’t? If so please read on… Videos not only show products and capabilities to your potential clients or customers, they can even educate them and produce rock-solid leads. Internet viewers watch more than 14 hours of online videos a month – ComScore.com. These is an extremely important asset that if used correctly will greatly increase your future sales and expand your customer base. So how do you optimize your search engine results for YouTube? Well, a few years back, if you posted a video on YouTube or other video hosting service with the relevant organic keywords in the title, the video would rank in the top 10 results automatically. Sadly, nowadays there are so many videos being uploaded, viewed, and ranked in YouTube that YouTube SEO has become just as important as Google SEO. If you are still not convinced, simply optimizing your videos on YouTube will also increase your rankings in Google search results. The more avenues for your brand to be located and noticed becomes the more customers and eventual profits for your company. YouTube, out-of-the-box offers a great deal of tools, optimization capabilities and even later analysis to monitor the overall success of your uploaded videos. A lot of these tools are overlooked by nearly every internet marketer out there; except for Cove Technology. We will optimize every step, using very...
Rank on the First Page of Google

Rank on the First Page of Google

What is Search Engine Optimization? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Why does my website need SEO? The majority of web traffic that is generated to websites is through popular search engines – Google, Bing and Yahoo!. Although social media sites including Facebook, Twitter and Google Plus can generate traffic (visits) to your website, search engines are the main method of navigation for a majority of Internet users. This is true regardless of what products or services your company provides. Search engines have a unique ability unsurpassed to other advertising avenues. Search engines and people who use them, can be targeted to the exact product or service you offer. Rather then generated dead contacts or leads, proper keyword optimization, through Search engine optimization, can generate quality leads and potential customers for your business. If your site cannot be found by performing a simple Google Search, but your competitors can, your customers will never even know that you exist and inevitably choose your competitors over you. That is extremely detrimental to your business. Search queries and keywords, the words that users type into the search box, carry extraordinary value....
Start Selling Your Products Online!

Start Selling Your Products Online!

Magento Commerce is an open source eCommerce storefront that integrates very well with nearly all content management systems (Joomla, WordPress, etc). It is one of the fastest growing online ecommerce shopping cart solutions in the world. Magento is a complete ecommerce solutions that gives you control over the look, content and functionality of your complete storefront and, in many cases, website. The power that it provides will greatly enhance your store and expand your marketing and selling capabilities. Magento is an outstanding ecommerce platform that can be used for major high-end storefronts. Due to its vast features and modularity it is quite difficult to integrate, but not to administer. Cove Technology Website Design’s team, has been utilizing Magento since the early days and are highly skilled in fully setting up, configuring and administrating this awesome infrastructure for your business. Why us? We are a professional Magento and website development company that provides developmental services at an affordable rate. We are fully dedicated to fellow entrepreneurs and small businesses that are pursuing their dreams, but on a fixed small budget. Contact us and let us setup your Magento Storefront and start selling your products today! Why Magento? Multi store facilities that help to manage multiple store from one admin panel and product catalog. Integration of third party tools with help of web services API Easy integration of Google website optimizer for A/B testing. SEO friendly URL rewrite rules One page checkout Integrate with more than 50 payment gateways Easy Navigation of product through category Ability to Integrate CMS like Drupal, Joomla and WordPress Customer Review Email Marketing and...