What is Search Engine Optimization? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Why does my website need SEO?
The majority of web traffic that is generated to websites is through popular search engines – Google, Bing and Yahoo!. Although social media sites including Facebook, Twitter and Google Plus can generate traffic (visits) to your website, search engines are the main method of navigation for a majority of Internet users. This is true regardless of what products or services your company provides.
Search engines have a unique ability unsurpassed to other advertising avenues. Search engines and people who use them, can be targeted to the exact product or service you offer. Rather then generated dead contacts or leads, proper keyword optimization, through Search engine optimization, can generate quality leads and potential customers for your business. If your site cannot be found by performing a simple Google Search, but your competitors can, your customers will never even know that you exist and inevitably choose your competitors over you. That is extremely detrimental to your business.
Search queries and keywords, the words that users type into the search box, carry extraordinary value. Experience has shown that targeted search engine traffic can greatly enhance an organization’s success. Targeted visitors (visitors who are actually searching for exactly what you offer) to your website can provide publicity, revenue, and exposure like no other channel or avenue of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing (especially Yellow books and News Papers) and promotion.
Our job is to make sure we optimize all of the content on your site to increase your search engine results. Another words, we do all of this work to make sure you appear on the first page of Google Search; in turn increase the amount of people that visit your website and fill out your contact us form or contact you directly. Our optimizers and internet marketing experts and focus on up-to-date Search Engine Optimization techniques to make sure that every search, for your product, could potentially turn into sales and your cash register ringing!
What if I already have a website?
Our developers will assess your preexisting website and employ Search Engine Optimization techniques on it. We will write new articles, update content monthly and optimize all of the content throughout your existing pages. We will perform an extensive competitive marketing campaign, keyword analysis, marketing analysis and optimize every single page of your site accordingly. Our overall SEO mission is to generate traffic through your door and increase your companies revenue by utilizing modern day Google and Bing search engine optimization techniques.